It has often been said that ‘Customer is the king’. All that a customer needs is always kept a priority, and efforts are made to provide the service as fast as possible and as conveniently as possible. The first step that heads towards customers buying the product is marketing, and in the age of Social Media, Internet Marketing stands as the best strategy to reach the customers.

Various marketing strategies, like pay-per-click which includes e-commerce, affiliate marketing, and statistical approach techniques like Web marketing, Email Marketing, SEO and SEM etc are also a part of the above mentioned strategies.